How healthy is your Google Business Profile?

Incomplete profiles get buried in local search. Check yours in 30 seconds — we'll score it and show you exactly what's missing.

A Google Business Profile health score measures how complete and optimized your listing is across the signals Google uses for local ranking — from basic info (hours, phone, website) to rich content (photos, posts) and trust signals (verification, review responses). A higher score means better visibility in Google Maps and local search results.

Select your business from the dropdown to see your profile health score

Why profile health matters

7x

more clicks for complete profiles vs incomplete ones in Google's local pack (Google, 2024)

42%

more direction requests for businesses with photos on their profile (Google, 2024)

70%

of consumers won't visit a business without hours listed on Google (BrightLocal, 2024)

What the full health check covers

Four dimensions, 100 points. Every signal Google uses to decide who ranks.

Core Completeness

Description, phone, website, hours, primary and secondary categories. The foundation Google needs to categorize you.

Rich Content

Photos (freshness + variety), menu or services, attributes, and action links. What makes searchers click you over competitors.

Activity

Post frequency, review reply rate, and photo upload recency. Google rewards active profiles with better visibility.

Trust

Verification status, accurate open/closed status, and special hours for holidays. Trust signals prevent customer frustration.

How it works

1

Search your business

Find your business on Google and get an instant public health preview.

2

Connect for the full score

Link your Google Business account (read-only) to unlock the full 100-point analysis.

3

Fix and improve

Get a prioritized list of issues with AI-powered suggestions to fix each one.

Free check vs full profile health

Signal Free check Full version
Rating & review countYesYes
Photos presentYesYes
Website & phone setYesYes
Hours setYesYes
Description quality—Yes
Photo freshness & count—Yes
Post activity—Yes
Review reply rate—Yes
Special hours—Yes
Verification status—Yes
AI fix suggestions—Yes
Get the full health check — free

Free account · Read-only access · No card required

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Frequently asked questions

What is a Google Business Profile health score?
A health score measures how complete and optimized your Google Business Profile is. It checks everything from basic info (hours, phone, website) to rich content (photos, posts, attributes) and trust signals (verification, review responses). A higher score means Google is more likely to show your business in local search results.
How does profile completeness affect local SEO?
Google prioritizes complete profiles in local search results and the Maps pack. Businesses with complete profiles get 7x more clicks than those with incomplete ones. Missing basics like hours or photos signals to Google that your listing may be inactive or unreliable.
What does the free check include vs the full version?
The free check analyzes publicly visible signals: your rating, review count, whether photos/hours/website/phone are set, and your categories. The full version (free account required) goes deeper: business description quality, photo freshness, post activity, reply rate, special hours, verification status, and gives you AI-powered fix suggestions for every issue found.
Is my data safe when I connect my Google account?
Yes. We request read-only access to your Google Business Profile. We never post, edit, or modify anything on your profile. You can disconnect at any time from your Google account settings.
How can I improve my Google Business Profile health?
Start with the basics: set accurate hours (including special hours), add a keyword-rich description, upload fresh photos monthly, and respond to every review. Then level up: add attributes, post weekly updates, and fill in your services or menu. The full health check gives you a prioritized fix list.
How often should I check my profile health?
Check monthly at minimum. Google occasionally resets fields (especially hours and descriptions), competitors add content that changes your relative standing, and seasonal changes (holiday hours, new menu items) need updating. The full platform monitors this automatically and alerts you when something changes.

Want the full picture?

These free tools solve one problem each. The full platform monitors all your reviews, replies with AI, fights fakes, and benchmarks competitors — on autopilot. Free to start.

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